The Virtual Future of Research Series Programme

Adapting research for a smarter and more impactful future

Our Virtual Future of Research Series of 12 events this autumn will explore ways in which research has adapted to be stronger, smarter and fitter in adapting online – and some offline – techniques in the pandemic and beyond.

We’ll cover topics and techniques which range from the brand new to the more established which have been refreshed to offer enhanced flexibility. We’ll draw on learnings from major global clients and thought leaders for a series of pithy and provocative bite-size online sessions.

 We hope to see you there.

Best,

 

Ben Page
Chief Executive, Ipsos MORI

The Virtual Future of Research Series Programme

Adapting research for a smarter and more impactful future

In the second half of this year, our Virtual Future of Research Series will explore ways in which research has adapted to be stronger, smarter and fitter in terms of navigating the future.  We’ll cover topics and techniques which range from the brand new to the more established which have been refreshed to offer enhanced flexibility. We’ll draw on learnings from key clients and thought leaders for a series of pithy and provocative bite-sized online sessions.  We hope to see you there.

Best,

 

Ben Page
Chief Executive, Ipsos MORI

Scroll down to explore the sessions and book your place

September sessions 2020

How can we evaluate concepts, environments and stimuli which don’t yet exist in the real world and allow clients to walk in their customers’ shoes to better understand their lives?

Through a series of three case studies, we will illustrate how Virtual and Augmented Reality have enabled us to access and deliver more depth and validity in our insights, going beyond what would have traditionally been possible. 

What is it that shapes behaviour and drives behaviour change, both for us as individuals but also for potential customers and consumers?

Understand how, via the MAPPs framework, it is possible not only to diagnose the broad range of influences on behaviour, but to use this as the foundation to devise strategies for successful behaviour change.

 

With online sales increasing and many consumers still nervous about shopping in-store, it is imperative that retailers maximise every sales opportunity that arises among the customers who are willing to visit their stores.

See how footfall conversion rates are improved in stores where brand promises are met and staff adhere to sale closure processes.

Culture defines our individual identity and the way we interpret the world – it is part of everything we do, underpinning our thoughts and behaviours, the way we interact with products and people both as individuals and as a society.

In this session, we will share how semiotics and cultural intelligence more broadly help drive engagement with your content and how they can help articulate your brand through visual identity analysis and service design.

October sessions 2020

With so much consumer-generated data arising from search and social, what can this incredibly rich data source reveal about our attitudes, priorities and ways of life? 

Learn how the use of analytical frameworks based on psychology and Behavioural Science enables us to create structure and insight from an abundance of unstructured data.

How can near field communication (NFC) technology enable smarter research approaches to get closer to the moments that matter most – uncovering those cracks and crevices where insight gems reside? By reducing the friction in the research engagement for participants, we can enable a more continuous view of their lives. 

Discover how, using this simple technology, we were able to revolutionise the capture of rare and precious insights.

Making a bad decision quickly is only just better than making a bad decision slowly. Speed shouldn’t be the only goal in research.

We explore how we can bring pace to business intelligence without sacrificing quality along the way.

Data and insights are our richest resources, but how do we ensure we are obtaining the best value from them for our organisations? 

Learn about drawing together disparate data sets, information sources and ideas to create powerful narratives which drive action – leveraging all the insights and knowledge stored in your company to answer your evolving business questions and get more from your research spend.

November sessions 2020

2 Nov, 12.30 – 13.30 GMT

Customers are much more comfortable sharing data post-GDPR. However, this positive mindset shift comes with a series of expectations at a time when customers are more savvy, fickle and promiscuous than ever, and businesses are under pressure to deliver financial returns. Customer Experience encompasses a plethora of touchpoints, so it is critical to blend CX feedback data with other business information and KPIs to provide a model of interlinked performance.  

Understand how merged datasets can be used to simulate the impact of targeted CX improvement on outcomes.

3 Nov, 12.30 – 13.30 GMT

Can you remember every piece of media or advertising you saw today? Or every product you browsed in the supermarket or online? How about all of the content you have recently streamed and watched?

The modern world bombards us with content, and the average consumer spends 3 hours 20 minutes online every day.

Take a journey of discovery and enlightenment to understand the power of passive technology in supercharging your understanding of consumer behaviour.

4 Nov, 12.30 – 13.30 GMT

With digital communications becoming ever more important, clients increasingly require insights that go beyond targeting to drive successful creative.

Learn how a digital-first programme which leveraged the full force of social intelligence and analytics was central in defining and bringing to life global consumer and expert healthcare personas. Then additionally, how these were used to inspire the development and deployment of successful creative.

5 Nov, 12.30 – 13.30 GMT

2020 has presented shock and uncertainty on a global scale. More than ever, brands and organisations need to stay close to customers and consumers to understand how to support them appropriately and stay relevant as the ‘new normal’ evolves.

Join us to discover how we make it possible to connect with consumers in the moment of change and journey with them as they adapt to a new future.  

Book your place now!

 

Join us to discover how we make it possible to connect with consumers in the moment of change and journey with them as they adapt to a new future.

October sessions

November sessions